Ethnic Packaging for Ball Pens
Company - Divine India
Product - Luxury Ball point pens
Theme - Block prints of India
The concept behind the packaging design is to create a container for pens that in itself acts as a souvenir and has utility attached to it. The cap acts as a block, famous from the state of Rajasthan in India, and can be used upon most surfaces to print motifs relatable to Indian culture The first prototype includes the motif of an Elephant.
This pen container looks stylish and traditional and also reminds you of India with every block you imprint.
The aim was to create packaging that is timeless and acts as a souvenir
The Cap has a block attached which can be used to print the illustrations carved on the surface.
Each Block and its encasement are handcrafted by local artisans from Rajasthan, India.
